New Head of CX appointed by MetLife

MetLife has appointed Lina Saliba as Head of Customer Experience, strengthening the capabilities of MetLife’s CX team. The appointment comes just over a month after Chesne Stafford took up the new role of Chief Customer and Marketing Officer.

With 20 years’ experience across customer experience and operations in the financial services and telco industries, Lina joins MetLife with a mandate to advocate for customers and continue to build the company’s credentials as a leader in CX. Her remit includes partnering with MetLife’s super funds and partners to optimise the experience for their members and help to realise the vision of delivering the easiest, fastest and most caring life insurance experience. Lina has previously consulted to major players in financial services including Macquarie and Allianz, and has worked for CommInsure, NBN and Telstra.

Commenting on the appointment, Chesne noted Lina’s depth of experience and how it will complement MetLife’s CX journey so far, “We’ve already come a long way in improving the experience people have with MetLife but this is an ongoing journey. Lina brings significant expertise in this space and will help us define what a better experience could be and then embed that in BAU, so that we’re always focused on delivering a great experience, helping us achieve our vision.

“It’s an exciting time at MetLife as we work hand in hand with our business partners, the industry and our customers to manage significant changes across the industry, while making sure the customer expereince is positive. Ultimately, we want to be known as best in class for CX and I’m excited about what Lina’s appointment means for our customers.”

Media Contact

Sarah Kelly                                                       

MetLife Australia                                   

+61 (0)411 893 890

About AFA

The Association of Financial Advisers Limited (AFA) has been the authentic voice on the value of financial advice for over 70 years. Today, the AFA is a vibrant, innovative association, where the underlying driver of policy is the belief that great advice transforms lives. To this end the AFA is striving to achieve the vision of Great Advice for More Australians. The AFA’s ongoing relevance as a professional association is derived from its success in engaging with the major stakeholders in financial advice including advisers, consumers, licensees, product and service providers, and the regulator and government. Culturally the AFA believes in the value of collaboration to create powerful outcomes and this drives how we achieve influence and work towards our vision. 


About MetLife

MetLife Insurance Limited (MetLife), an affiliate of MetLife, Inc., is a specialist provider of life insurance to affinity partners, superannuation trustees and employers in Australia. MetLife has expertise in designing and executing direct insurance programs for partners’ customers and insurance solutions to meet the needs of specific member groups. MetLife has been a specialist provider of life risk insurance products in Australia since 2005. For more information, visit

MetLife, Inc. (NYSE: MET), through its subsidiaries and affiliates, is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits and asset management to help its individual and institutional customers navigate their changing world. Founded in 1868, MetLife has operations in more than 40 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East. For more information, visit