Count Financial launches dedicated risk insurance academy with MetLife Australia

Count Financial Limited (Count) has launched an educational academy aimed at supporting its network of advisers to upskill at delivering risk insurance advice to clients. The ‘Risk Insurance Academy’ will run in two parts, featuring both introductory and advanced sessions, with the content to be delivered by subject matter experts from MetLife Australia.

The academy will run between November 2020 and April 2021, split across ten fortnightly sessions on different topics such as underwriting, claims, taxation, super, business insurance and succession planning.

Andrew Kennedy, Chief Advice Officer at Count Financial, said that the academy would provide long-lasting benefits to Count’s adviser network as well as their clients.

“We continually look at new ways to enhance our licensee offer to our adviser network because we know that investing in their professional development will lead to exceptional client outcomes. Given the unusual and unexpected challenges that have arisen in 2020, there’s never been a more important time for Australians to be prepared and have the right level of insurance cover in place,” he said.

The decision to launch the academy came off the back of recent research conducted by Count with its national network of accounting-led advice businesses, aimed at identifying key focus areas for future educational programs.

“We’re thrilled to be running the academy with the support of MetLife who are considered one of the leading providers of life insurance. They have an experienced team who I’m sure will do a great job at delivering these sessions to our network,” Kennedy added.

MetLife partners with employers, super funds and financial advisers to provide quality life insurance solutions that meet clients’ needs.

Michael Mulholland, MetLife’s Chief Distribution Officer , echoed Mr Kennedy’s comments and said the academy would serve as a powerful educational resource for Count’s advisers.

“We are passionate about helping advisers because we know the vital role they play in helping people move through life with financial confidence. Now more than ever, people need quality advice and we’re pleased to be working with Count to build the capabilities and understanding of life insurance amongst their adviser network,” he said.

The first academy session begins on Wednesday 4 November.

Media Contact

Sarah Kelly                                                   

MetLife Australia                                   

+61 (0)411 893 890

About MetLife Foundation

At MetLife Foundation, we are committed to expanding opportunities for low- and moderate-income people around the world. We partner with nonprofit organizations and social enterprises to create financial health solutions and build stronger communities, while engaging MetLife employee volunteers to help drive impact. MetLife Foundation was established in 1976 to continue MetLife’s long tradition of corporate contributions and community involvement. From its founding through the end of 2019, MetLife Foundation provided more than $860 million in grants and $85 million in program-related investments to make a positive impact in the communities where MetLife operates. Our financial health work has reached more than 13.4 million low- and moderate-income individuals in 42 countries. To learn more about MetLife Foundation, visit

About MetLife

MetLife Insurance Limited (MetLife), an affiliate of MetLife, Inc., is a specialist provider of life insurance to affinity partners, superannuation trustees and employers in Australia. MetLife has expertise in designing and executing direct insurance programs for partners’ customers and insurance solutions to meet the needs of specific member groups. MetLife has been a specialist provider of life risk insurance products in Australia since 2005. For more information, visit

MetLife, Inc. (NYSE: MET), through its subsidiaries and affiliates, is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits and asset management to help its individual and institutional customers navigate their changing world. Founded in 1868, MetLife has operations in more than 40 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East. For more information, visit