Count Financial and MetLife's Risk Insurance Academy wins innovation award

Count Financial Limited (Count Financial) and MetLife Australia’s ‘Risk Academy’ has won the Risk Product Innovation – Adviser Support award, at the recent Plan for Life/AFA Life Company of the Year 2020 Awards.

The ‘Risk Academy’ launched in November 2020 and was aimed at supporting Count Financial’s national network of advisers to upskill at delivering risk insurance advice to clients. It focused on different topics such as underwriting, claims, taxation, business insurance and succession planning.

Andrew Kennedy, Chief Advice Officer at Count Financial, said the award was recognition for a program built around educating advisers to deliver positive client outcomes.

“We are delighted that our Risk Academy, run in partnership with MetLife Australia, has won this award. Throughout the program we received sensational feedback from our advisers that the content was resonating and providing great value. With more Australians needing access to quality advice, this program has helped build the capabilities of our advisers in addressing the insurance needs of their clients. We look forward to a continuing this successful partnership with MetLife Australia in the future.”

Michael Mulholland, MetLife’s Chief Distribution Officer, echoed Mr Kennedy’s comments and said the award was fantastic acknowledgement for an innovative approach to adviser training needs.

“We know how important it is that advisers get the support they need in order to serve their clients. With an increased demand for advice following the pandemic, Risk Insurance Academy program is timely and relevant for improving the capability of advisers in the network. Along with Count Financial, we’re also pleased that the Risk Academy has been recognized with this award.”

Media Contact

Sarah Kelly                                                   

MetLife Australia                                   

+61 (0)411 893 890

About MetLife

MetLife Insurance Limited (MetLife), an affiliate of MetLife, Inc., is a specialist provider of life insurance to affinity partners, superannuation trustees and employers in Australia. MetLife has expertise in designing and executing direct insurance programs for partners’ customers and insurance solutions to meet the needs of specific member groups. MetLife has been a specialist provider of life risk insurance products in Australia since 2005. For more information, visit

MetLife, Inc. (NYSE: MET), through its subsidiaries and affiliates, is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits and asset management to help its individual and institutional customers navigate their changing world. Founded in 1868, MetLife has operations in more than 40 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East. For more information, visit