MetLife doubles down on support for financial advisers

With the most recent MetLife Adviser-Client Relationship Report showing Australians are rediscovering the positive impact of financial advice, MetLife Australia has announced continuing investments in supporting financial advisers, improving their experience and making positive product changes to support clients.

The life insurer has bolstered its support with a bespoke suite of tools, educational resources and product offerings that enable a seamless experience for advisers, to free them up to focus on serving clients and growing their businesses.

These include:

  • A new digital platform that enables real-time collaboration, greater flexibility, and complete self-service for policy administration. The new platform delivers on the 1 October regulatory and product changes, without disrupting an adviser’s ability to quote and apply for life insurance cover on behalf of clients.
  • A series of four webinars for advisers, featuring high profile expert speakers, is set to launch on 4 November and is designed to highlight the value of life insurance for advisers and their clients. Speakers include bestselling author and World Para Surfing champion, Sam Bloom, leading economist Bernard Salt, and social researcher Mark McCrindle, covering topics including the non-financial benefits life insurance provides, how increased uptake of life insurance can encourage economic growth, and the important role that life insurers, and the broader financial services industry, play in enabling improved mental health and wellbeing outcomes for Australians.  
  • Key product changes that comply with APRA’s regulatory guidelines to enhance the sustainability of Income Protection insurance, including the introduction of a straight 70% replacement of income – up to $30,000 per month without income tiering and the option to nominate increased cover for the first six months of up to 90% of income, then 70% ongoing to age 70. These are in addition to a previously announced three-year rate guarantee for all lump sum products that will provide financial certainty and eliminate premium shocks. These changes have seen MetLife Protect rated more favourably while still representing value for money for clients.

Meray El-Khoury, Chief Insurance Officer at MetLife Australia, said: “The financial advice industry has undergone an incredibly tumultuous couple of years, facing significant regulatory change, public scrutiny and evolving customer expectations – all on top of a global pandemic.

“We want to create certainty for both advisers and their clients in an uncertain time. This is the thread that connects all our recent updates and innovations, from our price guarantee, to the launch of our webinar series and our new digital platform. We are focused on providing advisers with easy access to the knowledge and assets they need to thrive now and into the future.”

According to the most recent MetLife Adviser-Client Relationship Report, 42% of people who aren’t currently advised say they are more likely to see a financial adviser now than before COVID-19, and 80% of advised consumers with life insurance feel better about their current financial position as a result of having a financial adviser.

The new initiatives add to MetLife’s existing suite of adviser resources, all of which will be available to advisers as part of the insurer’s refreshed Adviser Resource Centre, a one-stop-shop for advisers seeking relevant and easily accessible support. The site will house video and podcast content, as well as workbooks, prep kits and product knowledge tests, so advisers can apply their new-found learnings.

Media Contact

Sarah Kelly                                                   

MetLife Australia                                   

+61 (0)411 893 890


About MetLife

MetLife Insurance Limited (MetLife), an affiliate of MetLife, Inc., is a specialist provider of life insurance to affinity partners, superannuation trustees and employers in Australia. MetLife has expertise in designing and executing direct insurance programs for partners’ customers and insurance solutions to meet the needs of specific member groups. MetLife has been a specialist provider of life risk insurance products in Australia since 2005. For more information, visit

MetLife, Inc. (NYSE: MET), through its subsidiaries and affiliates, is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits and asset management to help its individual and institutional customers navigate their changing world. Founded in 1868, MetLife has operations in more than 40 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East. For more information, visit