Compared to the 2018 research, SMEs with life insurance say they are better informed about their cover and more confident talking about it. This is likely because they are financially liable and closer to their business, making it necessary for them to pay close attention.

Small to Medium Enterprises
An understanding of the attitudes, behaviours and expectations of SMEs who have purchased life insurance through an adviser
Small to Medium Enterprises
An understanding of the attitudes, behaviours and expectations of SMEs who have purchased life insurance through an adviser
First worked out what cover they needed.
Then looked at how much they would need to pay.
First worked out what they could afford.
Then looked at how much cover this would pay for.











SME with life insurance, 50-54, Brisbane

SME with life insurance, 30-34, Melbourne
SME with life insurance, 30-34, Melbourne

SME with life insurance, 60-64, Brisbane

SME with life insurance, 55-59, NSW